Academy of Art University unveiled a groundbreaking digital interactive lookbook titled Intersections that brings the Academy’s industry-leading art and design programs to life. The Academy worked in conjunction with Aurasma, the world’s leading augmented reality platform, and Composition4, a new edgy San Francisco advertising agency that consists of Academy alumni Zach Morvant and Andrew Wright and the School of Advertising’s co-director Vince Engel, to create this new catalogue. Intersections is a traditional book featuring 19 fields of study, but with a new interactive technology that allows users to point their mobile device at their book to watch the images on the page come to life. Academy of Art University is the first art school to use the technology, and the Academy’s wide-scale distribution of the book is the largest college effort to date with more than 500,000 copies being shipped to prospective students. “Academy of Art University has so much to offer students who want to pursue careers in creative fields and we wanted to identify an innovative platform that would allow us to connect with prospective students and show them exactly how our curriculum can help them to be successful in the workforce,” said Dr. Elisa Stephens, President of Academy of Art University.
San Francisco Chronicle-Oct 16, 2012
Tuesday, October 23, 2012
Intersections: Academy’s Interactive Lookbook
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